Zuckerberg announced a few days ago that he was changing Facebook. The changes he proposed to the news feed feel good to me. Oddly, I think they shouldn’t because I’m one of those “online” brands. 🙂
Even though I know how to do it, I’ve chosen not to use Facebook ads to reach my people. I’m not exactly sure why, as it’s a proven way for people to become aware of products and services. My hunch is I’d rather grow slowly, learning from you and innovating as we go. You know it’s that whole co-create thing I talk about. #walkthetalk
Over the last four years here’s what I’ve learned about “marketing.”
1. It’s done with you and for you, not at you.
2. I learn through each cycle. I’m figuring it out through your engagement and our conversations. You’re telling me what works.
3. I’m earning it. I don’t have a right to either your attention or your money. There’s a lot of humility in that, but I’m becoming more and more confident through our engagements. Rinse and Repeat with #1
I am getting better in telling a story that helps you discover who you seeking to be. I have a hunch that you’re moving from auto-pilot to intention; that’s the reason for the story below and in the video. I hope it adds value.
Zuckerberg’s announcement cited research that says, “When we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely.”
But I’m not so sure that’s the whole story.
I’m reading a book by John Bargh called Before You Know It. He cites research by Shira Gabriel and her colleagues at the University of Buffalo that shows much of our time is devoted to meeting our deeper needs to belong and socialize, even though we don’t realize we’re doing that.
Although we are primarily social animals, only 13% of our leisure time is devoted to activities that are social in nature, according to a Department of Labor study from 2003 to 2014 that measured adult leisure time.
Why is it that we are spending the majority of our time in nonsocial, solitary activities like watching TV and movies (56%), reading books (7%), and being on the Internet (9%)?
It’s often because we aren’t aware that our sneaky “social-self” actually satisfies its need for spending time with other people by doing these “alone” things. Doing these things alone actually satisfies the need for real social contact and makes us feel less lonely even though we actually aren’t.
Do you know the REAL reason why you do what you do? The truth is we REALLY don’t, but our minds are very good at coming up with positive reasons for our behavior after the fact.
I recorded this video and wrote you this note to provoke and stir your curiosity a bit. The quality of our relationships is the largest single factor in determining how happy we are, and drawing your attention to connection, community, belonging, and all that jazz is part of my online role.
It’s all about awareness,
Vivi
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